Customer Lifetime Value (CLV)
Customer lifetime value (CLV or CLTV) is a metric that estimates the total revenue a business can reasonably expect from a single customer account throughout the business relationship.
Reporting and Analytics
What is Customer Lifetime Value (CLV)?
Customer lifetime value (CLV or CLTV) is a metric that estimates the total revenue a business can expect to earn from a single customer throughout the entire duration of their relationship. It helps companies understand the long-term value of their customers and make informed decisions about marketing, sales and customer retention strategies.
